The 21st Century Beetle is priced at Rs. 28.73 lakhs (ex-showroom Mumbai) and is sold across select Volkswagen India dealerships
On the occasion of this launch, Mr. Michael Mayer, Director, Volkswagen Passenger Cars India said,
“It gives us immense pleasure to celebrate the launch of the 21st
Century Beetle in India, amidst our esteemed customers. Today, we bring
one of the world’s most loved automotive icon, ‘the Beetle’ back to the
Indian shores. And we are very excited to collaborate
with India’s edgy and super creative fashion designer Kunal Rawal to
present his collection, aptly inspired by the 21st Century Beetle. What
is also incredibly special for us is the presence of Bollywood’s
superstar Shahid Kapoor to launch the 21st Century
Beetle and be amongst us in this milestone celebration for Volkswagen
in India. We firmly believe that our truest brand advocates are our
customers, and through this special evening, we seek to thank them for
their unending support, and look forward to begin
a new chapter for the Beetle, with them.”
·
The carline was launched in the presence of actor Shahid Kapoor, designer Kunal Rawal, and Volkswagen Beetle owners
Mumbai, December 21, 2015: Volkswagen, Europe’s leading car manufacturer celebrated the India launch of the
21st Century Beetle at NSCI, Mumbai, through a lifestyle
evening in the presence of Volkswagen Beetle customers, Bollywood actor,
Shahid Kapoor, ace designer Kunal Rawal and the crème de la crème of
Mumbai’s fashion circuit. The 21st
Century Beetle comes with a turbocharged 1.4L TSI engine, mated to a
7-speed DSG gearbox, luxurious comfort features and is priced at Rs.
28.73 lakhs (ex-showroom Mumbai).
Adding glamour to the launch event, was Bollywood actor, Shahid Kapoor, who said,
“As an automobile enthusiast, the Beetle is something that I grew up
with because at the core of it lies fun and freedom. The 21st Century
Beetle has style, sophistication, freshness and a charm that comes so
naturally to it. I would like to take this opportunity
to congratulate Volkswagen India on the launch of the 21st Century
Beetle, and wish them luck for a successful run in India.”
Delighting guests at the event was reputed fashion designer,
Kunal Rawal, who displayed his exclusive collection, inspired by
the Beetle. He said, “The Beetle is known for its unique styling, strong
references to global popular culture and an unmistakable retro
personality that is complimented by its bright, much
in vogue body colour palette. Inspired by these very factors, my
collection this evening, was full of
vibrant colours, riveting emotions and most importantly, just like the bug, it was something fun and new.
The 21st Century Beetle comes with brushstrokes of fun, and today I tried to capture just that.”
With a leaner
build, sporty and dynamic performance, stylish exteriors, luxurious
interiors and lending a thrilling drive experience, the 21st Century Beetle is set to rekindle
nostalgia, fused with modern day power and sophistication. The 21st Century Beetle is available at select Volkswagen India outlets across India.
For details log on to
http://bookmybeetle.in/ and
volkswagen.co.in.
Twitter -
@Volkswagen India
Official Hashtag -
#LoveTheBeetle
About Volkswagen:
Volkswagen, a leading carmaker in Europe, sells its broad model range, from the up! to the Phaeton, in more than 150 countries
worldwide. Volkswagen currently offers the Polo, Vento, Jetta and Beetle in India.
Volkswagen Communication
Brand & Product
Gagan Mangal
Telephone: +91 - 8879300107
Fax: +91 (22) - 33137364
E-Mail:
gagan.mangal@volkswagen.co.in
CIN: 50401MH2007FTC168439
Best regards,
Krittika Nangalia
Account Executive
