________, 3rd March 2016: MILKFED today signed a Memorandum of Agreement with Indian Oil Corporation Limited (IOCL) to put up ‘Verka’ kiosks at the selected Retail Outlets of IOCL. Oil Corporation Limited has retail outlets at various locations to market the petroleum products and to provide value added services to the customers. Now these customers can enjoy healthy and tasty products of Verka at the IOCL outlets while they fill their vehicles’ tanks.
Milkfed always strives to bring the best of its products to the consumers. They always look out for new avenues to reach the consumer. With this agreement the favourite verka products will be readily available at the IOCL outlets.
Speaking on the occasionMr. Amarjit Singh Sidhu, Chairman, MILKFED. said “Verka is an admired brand of milk products amongst the customers. We are always looking for engagements points to serve our customers better. By collaborating with IOCL we will be able to deliver the best of our products to the consumers more conveniently. This association will provide us an opportunity to tap on the large consumer base of IOCL and expand our footprints across the region. It was also provide employment opportunities to local youth.”
“Verka is the leading dairy brand in the region. It is our pleasure to associate with Verka to provide our customers healthy, tasty and superior quality productsat our outlets.“ said Mr. P.K.Das, Executive Director, Punjab State office, Indian Oil Corporation.
IOCL has about 2200 retail outlets in 3 states of Punjab, HP and JK. Verka products will be available at selected outlets.
The brand ‘Verka’ derives its name from the first modern dairy established in North India by Government of Punjab at Amritsar in the village named Verka in 1963. Under Operation Flood, consequent to the establishment of National Dairy Development Board (NDDB) in 1966 and replication of the three tier cooperative set up in the dairy sector (based on “Anand Patern”), the Punjab State Milk Producers’ Federation was established in 1973 as the apex dairy cooperative converting the existing dairies at Amritsar, Ludhiana and Mohali into Cooperative Milk Unions marketing the brand ‘Verka’.
Verka has a wide range of products including different variants of Pasteurized Packed milk, Ghee, Table Butter, Skimmed Milk Powder, Whole Milk Powder, Cheese, Tetra Pack Products, Sweetened Flavored Milk, Ice Cream, Fresh Products like Lassi, Paneer, Dahi, Kheer, Indigenous Sweets. The products are available in Punjab, Haryana, Himachal, Jammu and Kashmir and Northeast India. Verka also exports ghee to countries like Middle east, Australia, Japan, New Zealand and Malaysia.